Branding for a eco-friendly everyday bag brand.

'Thelawala' means "the one who sells bags" in hindi. Thelawala is a small fun brand started by a group of young kids in Mumbai, with a cause to stop using plastic bags and to use organic bags instead.

Funny and cliche Bollywood dialogues have been used on the bags in order to add an element of fun and of course who doesn't love Bollywood in Bombay!